Train Your Trainer

Do You Need Training In Your Dealership?

There are two kinds of training; Initial and Ongoing.

Initial training is done best in our classroom environment with group interaction, with a trainer and supervised role playing.

The only place ongoing training can be held is in your dealership. That's why your managers have to learn how to train salespeople.

Increase Sales - Lower Turnover - Consistency

Program Goals for the Train Your Trainer Workshop: Implement a Complete, Consistent and Effective training process and develop your manager's training skills.

Now it's time to take Closing & Objections to the next level to make even more sales. It's time to learn how to set up the negotiation properly and how to wrap up the negotiation in 20 minutes or less for even more deliveries and another easy 20-30% increase in gross profit.

In the Team Leadership course you learned that as a manager (with any title) in the sales department, you have four core responsibilities: hire the right people - train them initially and then daily - coach them individually and as a group, develop their skills - and then manage your salespeople and their activities each day.

Managing a sales team is a lot like trying to corral a herd of cats - and training is just about as tough until you learn the steps to success in developing your own in-dealership training and coaching process. You've made the investment in initial training in our different sales courses and you probably have JVTN®, too, and now it's time to really turn on training in your dealership. Attend this course and take one of your most important steps in management by developing your own skills on how to train, coach and develop your salespeople. Our goal in this course is simple; we will teach you how to facilitate training and teach you how to coach your team every day - using the Joe Verde selling, closing, negotiation and business development process as your base.

Here's A Brief Summary Of What You'll Learn In This Course

Our trainers are recognized as the best trainers in the industry. You don't need to build your training from the ground up because when you leave this 2-day workshop, you'll prepare and hold the best sales training meetings anyone has ever held in your dealership. Seriously!

You'll learn the secrets to turning boring sales meetings into dynamic training sessions that build skills fast.

Practically every attendee tells us this is the most intense, most exciting and most exhausting course they've ever attended. If you're serious about getting out of your own comfort zone and learning to teach other people how to succeed in sales, attend this course and you'll learn...

  • Create a continuous 30-60 day training plan to develop the specific skills you know you need
  • Prepare for daily training in 10 minutes or less
  • Get every salesperson involved in every meeting, every time, without exception
  • Get everyone involved in practicing each topic so they can develop the skills they need to improve
  • Get verifiable results from every meeting you hold

Why Daily Training In Your Dealership Is So Important

Attending this program will bring your management staff together as a team and at the end of this workshop, you and your managers will have common goals, and a step-by-step plan to manage your sales force in today's changing market.

Creating Interest And Desire In Learning More Through Daily Training

Your first challenge in holding training in your dealership is to get past all of the negative experiences your salespeople have had in training in the past. We've all sat through way too many long, boring and generally worthless training meetings. We will teach you the 3 step process of how people learn, and we'll show you how to get each person in every meeting interested in learning and developing the skills you'll be covering.

We'll teach you how to get them to want to learn - otherwise it won't matter how important what you're covering is to them, or to the success of your dealership.

There are 3 Stages of Skill Development

  1. First we recognize a skill or technique as being beneficial to us
  2. Then we duplicate the skill through exact practice
  3. Finally, we master the skill from the repetition of continuous practice

Even after we actually develop a skill, like knowing how to bypass price on the lot so we can build value; how to rephrase price when we're closing and how to refocus price back to budget when we're negotiating - every day those skills are challenged so many times in sales that we're continually struggling just to maintain our skills when price comes up.

Now toss in a few dozen other critical skills and habits that we have to maintain on a daily basis and you'll start to understand why a consistent process in sales is critical to help salespeople stay on track and why it takes daily training, reminding, practice and coaching to stay on top of our game.

Add $300 more in gross 50% of the time - after you already have a deal!

  1. Unconscious Incompetence (They don't know what they don't know)
  2. Conscious Incompetence (They know what they don't know, but can't do it)
  3. Conscious Competence (They know but have to focus to make it work)
  4. Unconscious Competence (Selling is a "No Brainer" - now they just do it)

There are so many big skills and even more small skills a salesperson has to master and then maintain to consistently produce at above average levels, that you're literally either learning more in sales every day and growing, or you're constantly in a struggle to even earn a decent income.

Did You Notice That This Is Listed As A "Very Interactive" Course?

The best way to learn to become a trainer is to do it - and that's exactly what you'll be doing for 2 full days. This course will change your life - see you there.

Better Training = More Sales. Call (800) 445-6217.

Management Workshop testimonials

See what some of our customers have to say about our management workshops

Joe - I wanted to share some success with you that we've had after being an avid JVTN® user and attending your management class. Last year we averaged 118 cars per month. In March, I went to Train the Trainer and I sent my finance director to the manager's class and we sold 150 cars with our 6 salespeople. I want to give credit to your trainers and a lot of help from our JVTN® rep. She calls and monitors all of us on a daily basis and does a tremendous job at it and got us back on track. Thanks Joe!!!

Scott Braga, General Manager, Massachusetts

Thank you very much Joe, for your training, both the workshops and JVTN®. With it, we've become the number one Harley-Davidson dealership in our district and for all of Northern California and Nevada. Our sales numbers are through the roof. For example: the district is up 8.4% in retail growth for the 12 month trend and we are at 56.1%. The district is a negative -4.4%, 4 month trend and we are plus 38.5% for the same 4 month trend. Last month the district was down another negative -4.6% we were up 16.7%. Current year to date the district is up 9.0%, we are up 58.3%. Most all of our growth can be contributed to appointments. I have my team each make 25-30 good phone calls a day. We like to work the right side of the board [repeat & referral business] like Joe says! Most of the other stores in our district are in cities of at least 300,000 people, and Lathrop is the smallest with a population of only 36,000. Not bad, huh? Joe, thanks again for your training...

Keith Vargem, Sales Department Manager, California

The first thing I did once I was promoted to Sales Manager was to get Joe's online training (JVTN®) to train my salespeople because I know it works. Joe has a training focus for everything we needed to do...To sell more cars, it's the process Joe teaches in the 8 steps that makes it work. To deal with ‘price'. And, to turn more calls into deliveries and now we're able to set appointments, and have the customers actually show! Since we started training when I was promoted, Buick / GMC is up 29% in sales, and the Subaru dealership is up 22% from last year!

Patrick Stone, Sales Manager, Missouri

Make a Commitment to Grow...Check out these items on Joe's store for dealers and managers

Get winning sales strategies from "Selling Cars Today" or proven management ideas on how to hire, manage and train your sales force from "For Managers Only".
Take your sales, income and career to the next level with Joe's "How To Sell A Car Today." Close nearly 50% of prospects when you follow the "steps to selling" in this book.
Get Joe's NEW book and see how to double your net profit and your income when you focus on 7 simple solutions - without spending any extra money.
Joe Verde's "A Dealer's Guide To Recovery & Growth" is one of the most-widely read books in the auto industry. The book focuses on the hard choices dealers and managers have to make to survive.

The Most Complete Sales & Management Training Processes For Every Department

Follow the complete Joe Verde process for Sales, Finance, Service & Management and improve the customer experience overnight:

  • Increase Unit Sales Immediately 20%-50%
  • Raise Your Gross Profit PVR 10%-30%
  • Turn New Hires Into High Achievers Within 60 Days
  • Watch Customer Satisfaction Skyrocket


Take a FREE test drive of Joe's online training for 7 days.


Joe's Train The Trainer Workshop is our premiere training class to provide managers and the skills and tools they need to coach your sales team into high achievers...Grow your dealership by effectively training your sales team to more success and profitability. See you in class!


Start to develop, prepare and hold targeted training sessions and effectively coach your team that takes the whole dealership to the next level. Now is the time to make it happen – call, email or contact us below today and put your dealership on the right track...